Prepared for Netzzar and Protexxa · July 20, 2026

From First Touch to Revenue

The complete outbound operating flow, with the handoff line drawn exactly where it sits today.
Red badges mark the steps that are not happening consistently today. GAP TODAY Every red badge is a place revenue currently leaks.

Lane 1 · Enquirer AI runs this (current engagement)

1Audience build

ICP map, sector personas, suppression list, list hygiene. 200 requests per week per LinkedIn seat.

2Connect

Connection request from your seat. Accept rates ran 15 to 34% on sector personas, 11.5% on CISO/CIO only.

3AI conversation

Personalized opener plus three timed follow-ups, written by the AI inside an approved message doctrine.

4Reply detected

Positive reply triggers a lead notification email to your team in real time, with the full thread.

5Visibility

Portal reporting, this report pack, and the weekly working session.

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The handoff: the lead notification email is the baton.

From this moment the lead is yours. Everything below decides whether the positive reply becomes revenue. This is where the 25-replies-one-meeting gap lives.

Lane 2 · Netzzar / Protexxa owns this

6Claim

A named owner claims the lead the same day. No claim, no accountability.

GAP TODAY
7Log in HubSpot

Every lead becomes a CRM card with a stage, an owner and a next-action date. Import the attached CSV to start.

GAP TODAY
8First response

Same day, 24 hours at the outside. Every message carries a call to action or a qualifying question. Move the conversation off LinkedIn to email.

GAP TODAY
9Personal value drop

A personalized artifact, not the generic one-pager: an insight specific to their organization that earns the call.

GAP TODAY
10Chase cadence

Weekly chase, twice if hot. Phone the moment you hold a number. Quiet for three weeks moves the lead to the re-warm pool, never to the void.

GAP TODAY
11Call to close

Discovery call, proposal, close. Outcomes feed back into targeting and message every week.

What good looks like, the operating standards

Same dayfirst response to every positive reply, 24 hours maximum
Minutesfrom receiving a phone number to the first call attempt
Weeklychase touch on every open lead, twice when hot
One viewevery lead on one pipeline, one owner, one next-action date
Re-warmquiet leads get a fresh angle after 30 days, they already said yes once
Steps 1 to 5 run under the current engagement. Steps 6 to 11 are yours to own; the automation layer behind them (personalized deck engine, CRM sync, chase reminders) is what we build for clients under an expanded engagement.
enquirerai.com